Code book
IP:	Identity play 
IF:	Immediate feedback 
PI:	Parasocial interaction 
UV:	Utilitarian value 
HV:	Hedonic value 
SV:	Social value 
BI:	Behavioral intentions 
Measurement: A 7-point Likert scale questionnaire was used, with responses ranging from 1 (strongly disagree) to 7 (strongly agree).